Privacy Policy
Effective Date: November 16, 2024
1. Introduction
ANM Retail (“Company,” “we,” “us,” or “our”), the parent entity of Hook & Curve, is committed to protecting the privacy and personal data of all users, customers, and visitors (“you,” “your”) who interact with its website, products, and services. This Privacy Policy governs the collection, processing, and usage of your personal information and outlines your rights regarding the same. By accessing and using our website or purchasing from Hook & Curve, you acknowledge and consent to the practices detailed in this policy. If you do not agree with any aspect of this policy, you are advised to discontinue using our website and services.
This Privacy Policy is drafted in compliance with applicable data protection laws, including but not limited to the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
2. Information Collection
The Company collects personal data necessary to provide services, process orders, and enhance user experience. This includes information provided by you directly, as well as data collected automatically when you interact with our website. Personal information such as full name, contact details, email address, shipping and billing addresses, and payment-related details are collected when you make a purchase or register on the platform. While the Company does not store payment details directly, transactions are securely processed through third-party payment gateways. Transactional information, including order history, returns, and exchanges, is also maintained to facilitate customer service and support.
Technical and browsing data, such as IP address, device details, browser type, and website usage patterns, are collected through cookies and analytics tools to improve functionality and provide a personalized experience. Communication records, including emails and customer support interactions, may be retained for service improvement and dispute resolution.
3. Use of Personal Information
The Company processes and utilizes the collected data for various legitimate business purposes, including fulfilling orders, processing payments, and delivering customer support services. Marketing communications, including promotional emails and offers, may be sent to customers who have opted in, with the option to unsubscribe at any time. Website optimization, fraud prevention, and security enhancements are undertaken using technical data analysis to improve platform efficiency. The Company ensures compliance with legal obligations and regulatory requirements by disclosing information when mandated by law or for enforcing contractual agreements.
4. Data Protection and Security
The Company implements reasonable security measures to safeguard personal data against unauthorized access, alteration, disclosure, or destruction. Industry-standard encryption, secure servers, and access controls are used to ensure confidentiality. Despite these precautions, users are advised that no online transmission is completely secure, and they should exercise caution while sharing sensitive information.
5. Data Sharing and Disclosure
The Company does not sell or rent personal information to third parties. However, data may be shared with trusted service providers, including logistics partners, payment processors, and marketing agencies, solely for business operations. Legal and regulatory authorities may receive user information if required under applicable laws or to prevent fraudulent activities.
6. Cookies and Tracking Technologies
Cookies and similar tracking technologies are used to enhance user experience by remembering preferences, analyzing website traffic, and improving performance. Users may manage cookie settings through their browser, but disabling cookies may affect website functionality.
7. Third-Party Links
The website may contain links to third-party platforms, and the Company is not responsible for their privacy practices. Users are encouraged to review the privacy policies of external websites before providing personal information.
8. User Rights and Choices
Users have the right to access, update, or delete their personal data. They may also opt out of marketing communications and request information on how their data is processed. For any privacy-related inquiries, users may contact customer support at +91 99159 07100 or via email.
9. Policy Updates
The Company reserves the right to update this Privacy Policy at its discretion. Any modifications will be published on the website, and continued use of services constitutes acceptance of the revised terms.
Hook & Curve, a unit of ANM Retail
Mobile: +91 99159 07100
Address: ANM Retail, NIL, Aara Colony, Naushera, Majitha Road, Amritsar, Punjab 143001
By using Hook & Curve’s website and services, users acknowledge that they have read, understood, and agreed to this Privacy Policy.